AWeber is a robust email marketing tool built for busy entrepreneurs that don’t want to waste time fiddling with complicated email software.
Check Out AWeber
Managing email campaigns isn’t exactly the most enjoyable part of running our businesses, but AWeber’s platform makes it much easier.
AWeber is a web-based email marketing platform that offers autoreponder options, email list management, loads of creative templates, and a drag-and-drop tool email message editor.
AWeber has been a leader in email marketing since 1998, and they have over 120,000 happy customers.
Competitors had made some inroads in the last couple years in terms of releasing of shiny new features, but AWeber recently upped their game and brought the parts of their platform that were a bit dated up to the modern era.
Loads of Templates – AWeber lets you choose from a large library of mobile-responsive email templates, so you can literally just pick a design, and start composing your email.
If you don’t have your own images, AWeber also has a library of over 6,000 stock photos you can use in your emails. In many cases, plain text emails can be more effective than using fancy newsletter-style templates, but it’s nice to have a lot of options.
Autoresponder Awesomeness – Where AWeber really stands out is their autoresponder and email list management tools. AWeber makes it easy to manage as many separate mailing lists as you’d like, while still remaining organized. It is also easy to set up a series of autoresponder emails. This allows you to create several emails, and have them automatically sent out to your your new sign-ups on a scheduled basis (for example, one a week for 6 weeks, or even once a month for a year).
Your Emails Will Get Delivered – It goes without saying that if you’re sending out emails to your list, you want everyone to receive them. The problem is that nearly every email provider (such as Gmail) has filters in place to prevent spam from reaching users’ InBox. Even though you are sending perfectly acceptable emails to your community, if email providers think your email might be spam, they will flag it – and your readers will likely never see it. AWeber has a built-in tool that scans and scores your email to make sure your emails won’t mistakenly get caught by these filters. They’ve been doing this for 20 years, and have a lot of experience in this area.
Pre-Built Forms – AWeber includes forms you can simply add to your website (including a WordPress plugin) to attract visitors to sign up to your mailing list.
Easy to Learn How to Use – AWeber has an easy-to-use drag & drop editor, so you can start creating emails within minutes. They also have lots of free resources, including live webinars, how–to guides, video tutorials, and an award–winning blog to help get your started.
constantly updated with marketing news and tips. So you’ll always be able to find answers to your questions
Robust Reporting – Sending out bulk emails is pretty useless if you’re unable to track your emails. AWeber has a lot of reporting tools that show you who is opening and reading your emails, how users are engaging with your emails, and much more. Based on your analytics, you can segment your lists based on open-rates, items your customers purchased, links they clicked on and more.
Pricing – AWeber offers a few different pricing plans. There is a base price, that you can pay either monthly, quarterly, or yearly. The longer-term plan you choose, the less you’ll pay on a monthly basis. In addition to the plan price, there is an additional cost that is based on the amount of subscribers on your list. Pricing starts at $19 a month, and then starts to increase once you hit 500 subscribers.
Easy to Switch to From Other Email Providers – If you’re currently using another email provier, don’t worry. AWeber has quick PDF guides to help you switch from other email providers, including Constant Contact, MailChimp, and FeedBurner.
Whlie there are cheaper email marketing tools out there, you typically get what you pay for. If you are going to be selling any products through your email list, things like email open rates and list segmentation options can easily result in you selling more products.
If your emails are not being delivered to all your subscribers, you’re missing out on potential sales.
If just a couple people on your email list purchase from you each month because they actually received your email (opposed to it going into a spam filter), it can easily pay for the cost of using AWeber.
There is no long-term contract with AWeber, and you can cancel at any time.
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